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The Illusion of Progress: Why the Learning Industry Doesn't Understand Learning
The learning industry abandoned dialogue for tools. AI coaching and auto-generated pathways promise faster learning. But this is avoidance, not learning.
Knowledge emerges only through real interaction between people. Organizations lack not information but conditions for genuine dialogu — where perspectives create shared understanding.
Viktor Vetturelli
Jun 244 min read


There Are Four Types of Knowledge. Most Organizations Only Buy Two.
Greek philosophy distinguishes four types of knowledge. Aristotle described Episteme, Techne, and Phronesis in the Nicomachean Ethics — and contemporary organizational literature adds a fourth, Metis, borrowed from Greek mythology. Together, these four types precisely explain why organizations invest in people development — and why, despite that investment, they don't change.
qohubs
May 124 min read


The Wrist Angle Problem: What Sports Taught Me About Organizational Knowledge
We know more than we can say.
The moment you focus on the stroke, the game falls apart. Most organizational development does exactly that. What survives the extraction is no longer knowledge. It's a record. Organizations don't need better training. They need infrastructure that lets what people already know actually work.
Viktor Vetturelli
Apr 142 min read


The Outsourcing of Thinking
Organizations spend billions hiring consultants to solve problems their own people already understand. What's missing isn't intelligence; it's sensemaking infrastructure.
qohubs
Mar 244 min read


Why the Learning Organization Remains an Illusion and How It Can Become Real
Despite countless knowledge transfer initiatives, trainings, and workshops, many organizations have not achieved the expected impact or transformation and remain far from truly becoming learning organizations.
Yet, there is a way forward.
Viktor Vetturelli
Nov 17, 20255 min read


How KONČAR Group is leading a 100-Year-Old Company into a New Way of Learning
Watch the video to see how qohubs helps KONČAR leaders move beyond individual KPIs and build a culture of shared achievement.
qohubs
Oct 15, 20251 min read


How Lentismed creates a competitive, trusted, and connected organization across multiple regions!
Watch the whole story to see how conversation-driven learning is changing the way Lentismed works, and drive better business outcomes!
qohubs
Aug 25, 20251 min read


How Coca-Cola HBC Adria is equipping the supply chain leaders of tomorrow!
Watch now to see how Coca-Cola HBC Adria and qohubs are equipping the supply chain leaders of tomorrow!
qohubs
Jun 14, 20251 min read


WE PRESENT: The award-winning book behind qohubs, by Stephanie Borgert
The book behind qohubs, by Stephanie Borgert has been awarded by the German Association for Coaching and Training as the Book of the Year 2025.
qohubs
Apr 21, 20252 min read
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